FAO Supported Julie Peterson’s Three-Day Wine Export Training in Tbilisi

The food and Agriculture Organization of the United Nations (FAO) offered the Georgian wine sector representatives a three-day workshop on exporting their products to the European and North American markets. The series of educational sessions were led by Julie Peterson, an International FAO Expert in Wine Sales and Marketing and Managing Partner at Marq Wine Group. The event was implemented as part of ENPARD IV of the European Union (EU) and Sweden.

The workshop was held with the goal of enhancing market diversification opportunities for the Georgian wine sector, with a specific focus on the United States, Canada, Germany, Denmark, Finland, Norway, and Sweden.

The three-day workshop with interactive sessions focused on the in-depth review of the market structure, product pricing and placement, branding, and growth strategies specific to the target regions. Over 130 wine sector representatives attended the event. It equipped them with the insights essential for successful business growth through exporting their products to the markets of their interests.

“Bringing the in-depth knowledge about specific requirements of the European, as well as North American markets is so important to generate a commercial strategy and a sustainable growth of the sector” says Denis Reiss, Program Officer for Sustainable Food Systems at the Delegation of the European Union to Georgia.