Ratiani - a new platform in the Georgian wine industry

“Ratian” is a project by Naniko Ratiani, who brings 14 years of experience in the wine industry to the table. Her new platform offers winemakers and industry professionals consultations on wine-related issues, focusing on marketing, branding, and sales.

Q: Naniko, tell us about your new project:

“Ratian” is my first independent project, which required a lot of time and courage to create. However, from the very beginning, I had a clear “great idea” to make a small contribution to the development of Georgian winemaking. The project includes educational and consulting activities, providing various products related to marketing, branding, and sales to valued subscribers and partners.

Q: Why did you decide to launch this project?

The wine industry is very close to me; I can say that I feel an emotional responsibility towards wine. I first stepped into the world of wine 14 years ago by chance, and it turned out that the profession found me. Over the years, I’ve had the opportunity to work with valuable companies and professionals, gaining invaluable knowledge from this experience. I always wanted my work to be more substantial and beneficial to the industry, as I saw a need for it, and as they say, everything has its time...

Q: Who is your platform for, and who are your target users?

The target audience is wineries and industry professionals who are open to new ideas and are not afraid of taking risks.

Q: Where is Georgian wine today on the global wine map? And how should Georgian wine be positioned?

Today, Georgian wine is in a place it wasn’t yesterday, and that’s already a significant achievement. Georgian wine occupies a small and authentic niche on the world map, just like Georgia itself. This is not meant in a negative context, and it can be said that this fact defines its positioning and value. Georgian wine should be positioned on the global map as exceptional, authentic, and characterful, driven by Georgia’s terroir, grape varieties, climate, history, traditions, and the integration of new technologies.

Q: What opportunities and tools are available in modern digital marketing to increase the visibility of Georgian wine?

Just like in any other field, modern technologies, including digital marketing, play a crucial role in the wine industry. Today, more than ever, we can reach our target audience in a very short time and with minimal costs. However, it is essential that our messaging is accurately “projected” based on values and that we know who we are talking to. Additionally, we must keep pace with technological advancements, as they are continually evolving.

Q: What is lacking in Georgian winemaking?

I would highlight one thing – Georgian winemaking lacks boldness and authentic creativity.